With World Class Know-How, Pioneers Who Developed the 2D Barcode Industry Introduce the Total Vision Solution for Modern Business Challenges

Today’s revolutionary Valmarc Total Vision is the innovative – and inevitable – evolution of systems and technology created and developed by Valmarc Corporation’s key players at a previous firm, Robotic Vision Systems, Inc. (RVSI).

At RVSI, they led the development and early industrialization of the Data Matrix 2D barcode. They poured more than $50 million into R&D,market development and standards activity and waged a successful campaign to ensure that it became the global standard – one that dramatically transformed the way that products are labeled, tracked and traced.

What gave the Data Matrix 2D barcode its major advantage? It could be marked on materials other than paper labels. In fact, it could be marked on virtually any surface – metal, glass, fabric, leather, plastic – even on an eggshell. It could be virtually any size – from microscopically tiny
to easily visible to the naked eye – and it could hold volumes more information than a standard barcode.

Directly marking the product with as much as several paragraphs
of information opened up a whole new world for manufacturers and marketers – through Unit Level Traceability. For the first time, an organization could mark an individual product or component with a serial identifier – effectively a Social Security number – differentiating that single piece from among thousands or even millions of pieces

that appeared identical, but which had vastly different manufacturing, distribution and usage histories.

Unit level traceability created important new efficiencies and protections for manufacturers. A faulty product could be instantly traced back to an individual assembly line and component inserter. Parts or products still under warranty could be immediately identified. And manufacturers could easily identify individual products that had been stolen or illegally resold by distributors.

Those powerful advantages attracted a wide range of clients – in the government, defense, aerospace, pharmaceutical, medical devices, electronics, semiconductor, consumer and automotive markets.

Those pioneers have now formed a new company – Valmarc Corporation – to apply the Data Matrix barcode and vastly advanced associated technologies to new business applications. They have moved beyond technology development to solve real world problems.

Today, they have created a universal platform that is destined to become the new global standard – providing integrated solutions for today’s business challenges, from brand protection from counterfeiting and diversion to marketplace management to real-time inventory control, mobile marketing and direct, secure communication with consumers – Valmarc Total Vision.

Major Achievements: NASA and DoD


Among RVSI’s major achievements was collaborating with NASA and the
Department of Defense – not just providing them with Data Matrix technologies,
but helping them write their first internal standards and operations documents.
In 2004, DoD mandated that most things purchased by the department must bear
the Data Matrix barcode.

Earlier, RVSI opened a Symbology Research Center in Huntsville, Alabama near
NASA’s Marshall Space Flight Center. In collaboration with NASA under a newly
executed Space Act Agreement, the company assembled– under one roof – all of the
world’s marking and printing technologies which could put the Data Matrix barcode
on the surface of any material, including paper, plastics, metals, glass and more
– virtually anything, in any shape, at any size. In 2001, the Center was recognized
by the NASA Space Technology Hall of Fame for using 2D barcodes for
universal part identification.


A Wide Range of Industries Adopted RVSI’s Data Matrix Barcodes & Technology:

U.S. Army
U.S. Marine Corps
U.S. Coast Guard
U.S. Air Force
U.S. Postal Service
Northrop Grumman
Lockheed Martin
BAE Systems
General Dynamics
Trilectron Military
Pratt & Whitney
ITT Aerospace
Rolls Royce
Parke Davis
Eli Lilly
Glaxo Smith Kline
Bayer Corporation
King Pharmaceuticals
Medical Devices
Bausch & Lomb
Johnson & Johnson
Abbot Labs
Tyco Electronics
Texas Instruments
Kimball Electronics
Sun Micro Systems
China Picture Tube
Micro Component Technology
Hewlett Packard
Bose Corporation
R.J. Reynolds
Philip Morris USA
Gillette Company
General Motors